Bob Shell
M: 850-516-8902 mobile
O: 850-736-8050 office

Bob Shell

License #:

As an agent who's an expert in this local area, I bring a wealth of knowledge and expertise about buying and selling real estate here. It's not the same everywhere, so you need someone you can trust for up-to-date information. I am eager to serve you. Here are some of the things I can do for you:

Find Your Next Home
You need someone who knows this area inside and out! I can work with you to find the right home at the right price for you, including all the neighborhood amenities that matter - not to mention the essential criteria you have for your ideal home

Selling Your Home ?
When it's time to move, you need someone who will advertise your home, show to prospective buyers, negotiate the purchase contract, arrange financing, oversee the inspections, handle all necessary paperwork and supervise the closing. I can take care of everything you need, from start to close.

Consult on Home Selling Tactics
Oftentimes buyers don't visualize living in your home the way you do. I can make your home attractive to its ideal audience - which can help you get top dollar. Things like staging the home, making repairs or minor improvements, or even simply painting the walls can be the difference between a home resting on the market and one that's sold fast.



**** "An amazing and highly respected professional. Words are insufficient to describe our admiration, praise, and endorsement of Bob Shell. I can offer no stronger endorsement than to simply say that Bob is, without reservation, the person you want to work with for your real estate needs! Bob represented us when we bought our home in 2007. We had a magnificent experience then with Bob, who was straightforward, attentive, responsive, and a person of utmost integrity. As a senior military officer, our family has endured many moves - all of which entail some level of anxiety. Bob listened to our interests and worked incredibly hard to find a place for us in the perfect location at the right price point. We have absolute faith and confidence in Bob. Recently, after 15 years of owning the home, and often having to rent it due to continuing military service, we made the bittersweet decision this April 2022 to sell the house. It was listed for sale in early June 2022 .... and we just closed on the sale in mid-July. There was absolutely no question that Bob was the person we wanted to work with; we did not interview or ask any other realtor because we knew the character and abilities of Bob. He surveyed the home, helped us identify the items that we needed to fix for sale, gave us a spot-on market analysis and valuation, and even went the extra mile and more to recommend and coordinate with contractors and repair companies. We were doing all this with Bob remotely because I am in DC! It went smoothly and efficiently. Bob was fully engaged with us, kept us up to date on all matters, and was able to sell the home without issue at our asking price. We are ever grateful to Bob for all that he did for us, first representing us at the front end to get a great home in 2007 and then now when we made the decision to sell that home. As we say in the military .... Bravo Zulu .... Well Done, Bob." - Steve P.  (Pace, FL)

***** We have lived in Pace Florida for seven years and needed to sell our home. We had heard about Bob Shell’s reputation through various sources, even our letter carrier knew about his exceptional realtor style. This man has the formula for achieving maximum profit for his clients. Bob’s experience, marketing skills and psychology degree is the perfect recipe for success. All this, coupled with his tenacity, confidence and calm demeanor creates an easygoing atmosphere. We know because we were exhausted from a new build and didn’t need a tense, inexperienced realtor at this time. It is obvious Bob and his team have a passion for this. He sold our home in 4 hours for $25,000.00 more than we ever dreamed of getting. Don’t waste your time shopping around for a realtor, or hiring someone you know, Bob is simply the ultimate choice. T. Falk (Pace, FL)

***** I recently sold my home in Pace & Bob was great to work with. My home needed paint, new counter tops, cabinets refinished, new carpet, landscaping, light fixtures, general repairs, etc. etc. Bob managed the entire process and made it as painless as possible for me. Bob has a number of qualities that make him great at what he does. He’s smart & data driven, so when he prices your home to sell it’s not just guesswork. He’s diligent, so a job that could have taken six months was done in two. He’s responsive, so if you text or call you’re going to get a quick answer. He’s no nonsense, so if a problem arises, he’s going to address it.  With a big project like mine, this was very important. Subcontractors don’t always do a good job, but Bob didn’t push things aside hoping nobody would notice.  He addressed everything with very high standards. When the project was done it looked nothing like when we started, and I believe the attention to detail helped get the home sold. I also found Bob to be honest and professional. I really wanted an agent where I didn’t have to question their motives and you can be sure that Bob is working in your best interest. – G. Walters (Pace, FL)

***** Bob Shell is the Top Professional in Pace, FL! He is an expert strategist, diligent business partner, caring diplomatic negotiator, and a calm presence when things get stressful. His help and advice in selling our home were the best I have ever experienced from a realtor and I have bought and sold several homes. I highly recommend Bob Shell. He is the best! - B. Howard (Pace, FL)

***** If you want to work with a consummate professional, Bob Shell is your man. He has extensive knowledge of the area and experience, a vast network of trustworthy contacts to assist in the various aspects of preparing a home for sale and is highly communicative and responsive. I worked with Bob on the sale of my home in Pace, and always felt like I was in good hands with a trusted advisor who had my needs at heart. If there is such a designation as "master realtor," Bob would surely have it. Beyond that, he has a marvelous team of his wife/partner Esther, and backup associates from his firm. He is highly available, always "on it," proactive, energetic, and fun and positive to work with.     -- M. Dieckmann (Pace, FL)

***** We previously worked with Bob Shell to sell a home & buy another. We just completed a second home with Bob & the process the second time around was just as professional & profitable as the first. Bob guided us through getting our home market ready & sold quickly. He is always extremely responsive to calls & emails providing answers to any questions & assuring all facets of the sale are executed expeditiously. Every person/ company Bob put us in contact with throughout each of our real estate transactions were exemplary & we received the upmost care & service. We highly recommend Bob Shell. – (Pensacola, FL)

 ***** Bob was absolutely the right choice for us! His business acumen and ability to understand the relationship of market, seller, buyer and all the other factors that come into play gave us the sense of security and confidence to entrust him with the sale of our home. His keen sense of what buyers look for fueled honest conversations on what it would take to get our list and sale price to the next level. More importantly - he was honest, and he delivered! Time and time again, while working with various local vendors to polish the house for sale, the common thread was their respect for what they had seen Bob accomplish for his clients. Time and again I was encouraged we had made the right choice, and to "do everything on the list Bob recommends and it will pay dividends". The respect for his ability, his tenacity, and his care of his clients resounds throughout the area! – V. Brock (Pace, FL)

***** Bob understands buyers & can assess what the seller needs to do to make a property attractive to potential buyers. He is very professional, and we could always count on him to respond to our text, emails, and phone calls. After we got the contract on the house, he was attentive to the process and he was creative in helping us with our counter offer. We were pleased with the service provided. – C. Barnett (Pensacola, FL)

***** We’ve bought & sold several houses over the years & I can honestly say that Bob Shell is the best realtor we’ve ever had the pleasure of working with. He is very responsive to messages/questions/concerns. Bob is very knowledgeable about the local market & what buyers want/look for. He offers expert advise about getting your home market ready without being pushy. Heed his advice & you will not only get top dollar for your home, but you will have a very smooth closing. He loves what he does & it shows. – D. Taylor (Pace, FL)

***** Bob assisted us in both selling the home we currently had & purchasing our new home. He came into our current home & provided guidance on how to make it market & buyer friendly, (and to his credit we got a full price offer after just days on the market). Further to that though, he really listened to what was most important to our family in finding our new home. After we found it Bob assisted in negotiating on our behalf & really went above & beyond to ask all the questions that maybe we weren’t thinking of & got us the house! We really felt like Bob took care of us like family. My husband was away for a large part of the process & Bob recommended repair folks as needed, inspectors, helped arrange & coordinate dates & times. For what could have been a very stressful process, it all fell into place quite nicely. If we do sell again, Bob will be our first call. – M. Mediate (Pace, FL)

***** Choosing the right realtor is a personal decision that requires research, careful thought and for us, prayer. Bob, we chose you because as we road through neighborhoods, your homes would go on the market and then have a SOLD sign within a short period of time. We had a meticulous, very marketable and lovely home. You and Esther came in and gave us about 25 suggestions to perfect it, none involving a significant cost…just time.  We checked off everything on the list. It officially went on the market on Sunday afternoon and by Monday afternoon we had a contract for the full asking price. After the contract, you stayed in touch, guiding us through all the tasks that buyers need completed such as home inspections, etc. Your communication was consistent, focused and comprehensive. You helped us find the right people and kept us informed every step of the way. You worked diligently with us and the buyer’s realtor and due to your skills and our cooperation, our closing went through beautifully. Bob, you are hard-working, extremely knowledgeable and on top of your game. You were a pleasure to work with. Selling your home can be quite stressful. You helped to make it smooth, peaceful and even enjoyable experience. We would highly recommend you – The Rogers – (Milton, FL)

***** Bob was AMAZING. The best decision we made throughout our home buying experience was going with Mr. Shell! Right from the beginning (before we even had our mortgage), Bob took the time to explain all the details regarding our mortgage and buying our first house. Prior to getting our preapproval letter for the mortgage, other agents would not ‘waste’ their time with us, but not Bob; he took the time and answered all of our questions (sometimes more than once) and helped us navigate the process. Once we were in contract, he provided phone numbers and dates for all the inspections and personally met with the inspectors after the fact to make sure everything was repaired. He fought tooth and nail to get us the best possible deal and made sure all the other players were treating us fairly. As long as Bob is working, I will never even consider buying or selling a house without his guidance and support. Bob is no fly by night agent who is doing this on the side, he is a true professional and I don’t think we would be sitting in our new house if he wasn’t as caring and dedicated as he was! - Matyi (Pensacola, FL)                    



*** Awarded “100 Most Influential Real Estate Agents in Central Florida” 2016-2021

*** Awarded 2016 “Summit Award”- Recognizes the agent who received 100% service excellence on all post-closing evaluations for all Navy Federal Credit Union & USAA members for their buying & listing experience.

*** Awarded 2016 “Pinnacle Award”- Recognizes the agent whose performance ranked in the top percentile for residential listing excellence.

*** Awarded 2015, 2016, 2017, 2018, 2019, 2020 & 2021 “Florida 100”- Recognizes the top 100 Coldwell Banker agents in the entire state of FL. Over 5,500 agents.

*** Awarded Top Producing Realtor Santa Rosa County 2005-2022. Over 293 million in sales.

*** Awarded Coldwell Banker United Realtors “Relocation Agent of the Year”. “USAA Movers Advantage Agent of the Year” & “Outgoing Referral Agent of the Year”.

*** Over 293 million in closed sales in the last 18 plus years.

*** ” Outgoing Referral Agent of the Year” 2016. Helping families purchase or sell property anywhere in the world.

*** Awarded #1 Coldwell Banker Realtor in N. W. FL for closed sales from 2008 – 2020.

*** Awarded “President’s Premier” Designation Top 1% of Coldwell Banker Agents in the world in 2007-2016.

*** Ranked #1 Top Producing Realtor in Pace, FL for 2006-2020.

*** Ranked #1 Coldwell Banker Agent in the entire State of Florida for closed transactions in 2007.

*** Ranked #1 of 2,846 Licensed Agents in Escambia & Santa Rosa Co. to bring the most residential buyers to closing in 2006.

*** Coldwell Banker JME Realty’s “Rookie of The Year” for 2005.

*** Certified Negotiation Specialist.

*** Certified Agent Advantage Specialist Cartus Broker Network.

*** NFCU Realty Plus Select Realtor.








" We’ve bought & sold several houses over the years & I can honestly say that Bob Shell is the best realtor we’ve ever had the pleasure of working with. He is very responsive to messages/questions/concerns. Bob is very knowledgeable about the local market & what buyers want/look for. He offers expert advice about getting your home market ready without being pushy. Heed his advice & you will not only get top dollar for your home, but you will have a very smooth closing. He loves what he does & it shows. "

  -D. Taylor, Client

""We have bought two homes using Bob and sold one and have never had anything but a great experience. Bob is so incredibly knowledgeable and thorough. I never felt any type of uncertainty or ever felt uniformed through all three of our transactions with Bob. He is very professional, personable, and knowledgeable. I will use Bob for all my future realty pursuits and have and will continue to recommend him to anyone looking to buy or sell their home.""

  -Dawn H., Client

" Bob is the consummate professional! He gave us insightful tips on how to improve the value of our house which resulted in a quick sale, considerably above asking price. Bob's primary attribute may be his compassionate & personable nature. He took time to learn our specific individual needs. His impressive negotiation skills insured our personal desires were reflected in the final sale contract. With over 17 moves, our experience with Bob was among the best we have had! We highly recommend Bob as a personal realtor."

  -Steve D. , Client

""Our experience with Bob was nothing short of outstanding. He was always very professional and has an incredible knowledge of the local area. Whenever we had a question or a concern, he was always there to answer it. If you are looking for and excellent Real Estate Agent that will treat you like family and be there every step of the way, Bob Shell is your answer.""

  -Eric P., Client

Coldwell Banker Realty
5561 Woodbine Rd